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  • Amy Gray

Why fresh content is important for your website PLUS 3 easy ways to accomplish it.

Updated: Mar 19

There is a phrase in digital marketing that says, "Content is King". It comes from a prediction made by Bill Gates in 1996 that content would be the driving force behind the internet. Turns out, he was right. Useful, relevant content is the most important part of your website. Fresh content is even better.


A website's content should answer customer questions, provide news, or provide information relating to your business or industry. Content can drive traffic, both new and returning to your website because it provides information that potential customers are interested in. Content can come in the form of blog posts, infographics, videos, etc. Each of these things, when offering value to visitors can bring a significant amount of traffic your way.

So, what is considered "fresh" content?

It's not as simple as just making a slight change to an existing page or updating a link. In order for updated or new content to have the desired effect, the changes need to be significant such as new pages. Adding a new blog post, a new project or portfolio page, regularly updated company news, etc.


1. Blog

I recommend a blog to just about every business I speak to. Blogging has great benefits for multiple reasons. Not only does a blog provide a steady stream of fresh content but it will establish you as an authority in your field. Offering your website visitors knowledge by answering questions or keeping them abreast of industry trends will keep them coming back for more.


2. Project or portfolio page

Let your work speak for itself. Update your website with your latest work. Let this page act as a sort of digital resume. I suggest using 3-5 photos/videos, project highlights and a short descriptive paragraph using keywords related to your services.


3. Company News

There is always something to talk about when it comes to your company. Featured employee... employee promotions... new location... new product/service... sale or promotion... corporate event... community service participation... You get the idea.


Get More Mileage from Your Content: Repurposing Strategies

Want to know the best part of each of these strategies? All of this content can be repurposed into other types of digital content. Each of these can be used in different ways across your social media platforms driving traffic back to your website. You can turn blog posts into micro posts giving enticing snippets to your users. Company news can be featured on social platforms driving customers back to your site to learn more or grab that sale item before it's gone. Your current projects can be featured on news outlets as well as your own socials.


Take a look at your website and evaluate areas for improvement. Do you need an entirely new design, or should you just level up your content to better serve your audience?


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